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Email marketing 101: The complete guide for small business owners

There are so many channels for small business owners to reach out to their audience, which is great, but with so many options available, choosing the right channel for digital marketing can be overwhelming. Email marketing dates all the way back to 1978, which might make it seem like the old-school route compared to newer […]

Make more money by upselling and cross-selling with vcita

For small businesses, learning how to raise the amount each client spends per purchase is an excellent way to increase overall cash flow. This might sound complex in theory, but there are actually some relatively simple sales strategies that can be used to make it happen...

Email drip campaigns 101

While email marketing is not dead, it has become more challenging. Your primary goal is getting your audience to commit to your call to action...

How using a CRM increases productivity and profits

Generating profit is a constant struggle for business owners. Not only are there uncontrollable external factors like the level of demand or the degree of market competition, but there are also internal factors that require constant adjustments.  Productivity is one of the best examples...

How to write the best email subject lines with examples

What’s the point of having written the most inspirational, interesting, and intriguing email in the virtual world if no one’s going to open it?  If your subject line doesn’t spark your recipient’s interest, chances are no one’s going to look beyond those few words, and all your hard work will be in vain. Getting your […]

Guide to CRM email marketing

If you’ve ever run an email marketing campaign or researched ways in which you can strengthen your customer relationships and simplify your sales management, chances are you’ve heard about customer relationship management (CRM) software.   The line between CRMs and email marketing tools can be somewhat blurry, but the simplest way to tell them apart is […]

Top 10 must haves for your website

Having a good website might bring you some business, but having a great website will attract visitors and turn more users into engaged and active clients. If your website ticks off all the boxes of what a strong website should have, you are more likely to get discovered and booked by potential and existing clients...

10 Steps to successful client onboarding for small businesses

If you want to make it big in any business, creating a positive client experience should be at the top of your list of priorities. Since your clients are the main sources of success and sustainability, nothing’s as critical as a satisfied clientele...

Lead nurturing email examples and tips to get you started

Rounding up leads or paying for a service that offers lead generation is the easy part. Learning to turn these leads into paying and returning clients is a whole different aspect of growing your business...

How to market your online tutoring business

Let us suppose you possess all the characteristics of a successful tutor, including a true passion for teaching, and you’ve already come up with a clever scheme on how to make your business boom. While all this has a nice ring to it, if you don’t find ways to attract new students – it’s all […]

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